Posted onMarketing

Tips for Doing Business Using Digital Marketing

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Tips for Doing Business Using Digital Marketing

Tips for Doing Business Using Digital Marketing – When we are starting a new business, of course we will do many ways that we can do to build the business easily. It is undeniable that the pandemic has limited the scope for economic movement. Not a few business people, especially MSME business people, have to adapt and apply new ways to maintain their business.

Now, a powerful way or method to make MSME businesses survive is to apply digital marketing to accelerate a wider business. Various methods are used, ranging from promotions on social media to tips and tricks that can attract customers. Not to forget, brand awareness is also grown.

1. Collaboration with the community on social media
Collaboration with certain communities on social media can increase business acceleration. The selected community can also be adjusted to the line of business you have. The forms are also varied, such as posts and tags on social media to increase engagement.

“For SMEs, there are four pillars that can support business planning, namely curation, community, conversation and commerce. This pillar is used by Facebook Indonesia to help develop businesses owned by MSMEs,” said Head of the Industry Section for Facebook Indonesia, Aldo Rambie some time ago in the webinar ‘Business Upgrading through Instagram, Facebook & Whatsapp.

2. Inspirational content production
Informative and fun content can be the tips of choice for MSME business people who want to target young people. Based on their research, 57 percent of Generation Z likes creative content.

The content can be made interesting and interactive, so it is not only liked but also attracts customers.

3. Create ad content
In addition to providing informative and fun content, you can also create marketing or advertising content organically through social media. This ad will later help the product we promote enter the main page of the appropriate user. You can post this advertising content on several platforms, one of which is the TikTok app.

“Video sharing is a platform that helps MSMEs grow, this can be realized through organic and advertising. As you know, TikTok is a digital video sharing platform. Short videos are the answer to increase trust and influence buyer behavior,” said SMB Account Manager TikTok Indonesia Demas Ryan in the webinar ‘Creating Creative Content with TikTok Indonesia’.

Also Read : Know the Purpose of Financial Management in Business 

4. Pay attention to the customer journey
Finally, to increase sales through social media platforms, it can also be done by determining this turnover. This consists of awareness, consideration, transaction and retention & advocacy.

This serves to let you know the turnover and journey of customers who have purchased the products offered.…

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Posted onFinance

Know the Purpose of Financial Management in Business

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Know the Purpose of Financial Management in Business

Know the Purpose of Financial Management in Business – Nowadays more and more people are filling their spare time by doing business. Many people can open new businesses to be able to develop and become one of the successful businesses. Of the many ways that are done to develop and advance a business, one of the most influential ways is to do good financial management.

This aims to obtain many benefits, such as obtaining capital funds and assisting in the allocation of business taxes. However, not only that, the purpose of financial management also gives rise to the following benefits.

1. Monitor the use of funds
When funds are managed properly, they can be used effectively. The businessman will know what the funds are used for, how the cash flow of his business is, and the amount of debt and receivables.

Therefore, in this case, monitoring the use of funds can produce financial information that can be used as a benchmark in which direction the business will go.

2. Knowing the profit range in the next period
In the financial statements there is a recording flow that shows expenses and income. If financial management is carried out properly, business people will know the range of profits in the next period.

This profit information in the next period can certainly be used to make an allocation and funding plan for the following month. In addition, it can predict sales targets in the next period as well as the required business budget.

3. Means of knowing how optimal the allocation of funds is
The second objective of financial management is to determine whether the allocation of funds is optimal or not. If the allocation of business funds is carried out optimally, the business will develop for the better. If not, then business performance will decrease little by little.

So, with good financial management, business people will know how to manage sales results and profits every month to be more efficient.

Also Read : Gold Price Stagnant for Three Days in a Row

4. Assist with tax payments and reporting
The next purpose of financial management is to help with tax payments and reporting. In practice, reporting and paying taxes is sometimes difficult because of the many regulations and procedures that must be followed.

Therefore, financial management here aims to strengthen tax reporting to make it easier and more orderly.

5. Help determine the price
Setting prices is sometimes difficult to do, if you don’t have good financial management. Therefore, financial management must be carried out in order to help determine prices.

All of this can be obtained from business financial information that contains capital plans, sales targets, profits to the cost of spending on production materials.…

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Posted onEconomics

Gold Price Stagnant for Three Days in a Row

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Gold Price Stagnant for Three Days in a Row

Gold Price Stagnant for Three Days in a Row – As we currently know that gold is one of the jewelry that is commonly used to be able to appear more optimally. Today’s gold price, produced by PT Aneka Tambang or Antam, is IDR 947 thousand per gram. Antam’s gold price has remained unchanged for 3 days in a row.

Likewise, the buyback price was stagnant at the level of Rp. 845 thousand per gram for 3 consecutive days. The buyback price is the price set by Antam when you want to sell gold to the Precious Metals Boutique.

1. The price of Antam’s gold bullion in other denominations
The following is Antam’s gold price per day in other denominations:

0.5 gram gold price: IDR 523.5 thousand
Price of 1 gram of gold: IDR 947 thousand
Price of 2 grams of gold: IDR 1,834 million
Price of 3 grams of gold: IDR 2.726 million
5 gram gold price: IDR 4.510 million
10 gram gold price: IDR 8,965 million
Price of 25 grams of gold: IDR 22.287 million
50 gram gold price: IDR 44,495 million
The price of 100 grams of gold: Rp. 88.912 million.
The gold price above is the base price, aka does not include tax.
Based on the Minister of Finance Regulation (PMK) No. 34/PMK.10/2017, the purchase of gold bullion is subject to Income Tax (PPh) article 22 of 0.45 percent for owners who hold a Taxpayer Identification Number (NPWP), and 0.9 percent for buyers. who do not have NPWP.

2. Gold is a safe asset to invest
Gold can be a very useful way to diversify an investment portfolio. Apart from being a precious metal that is in great demand, the value of gold also tends to be in contrast to other investment assets such as equity or property.

That means when the price of a stock or property goes down, the value of gold will most likely go up. Investors who have diversified their investments into gold can breathe a sigh of relief because not all of their assets have weakened in value.

According to MoneyWeek, gold can also be referred to as insurance for an investor’s portfolio, so each investor should at least allocate about five to 15 percent of the portfolio for gold-related investments.

3. How to calculate the gold investment profit
For gold investment profits, calculate the difference between the selling price and the purchase price in order to estimate the profit that will be obtained. For example, Antam’s gold purchase price is IDR 1.021 million per gram and the resale price is IDR 917 thousand per gram.

There is a difference of Rp. 104 thousand from the selling price and the buying price. This means that you have to wait until the price difference exceeds the purchase price in order to make a profit.

If you buy gold for IDR 1.031 million in the morning, and then in the afternoon you want to sell it, you lose IDR 104 thousand. It’s different if you buy gold today, then resell it five years later. Therefore, gold is often referred to as a long-term investment instrument.…

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